A Trip to Never Event Land
Conservative data suggests surgical never events occur in the United States at least 4,000 times annually, and these incidents have sobering consequences for surgeons, patients, hospitals and public health officials. New research implies possible freedom from these errors — and the malpractice suits... READ MORE
A Safer Set of Tools for EHR
Soon, vendors of health care information technology (IT) systems may have to release metrics related to the clinical safety of their software. For physicians and the public, such data will prove a welcome insight into the sometimes-murky picture of patient safety issues related to health care IT.... READ MORE
The Future in a Dish
In 2007, Shinya Yamanaka, M.D., Ph.D., senior investigator at the Gladstone Institute of Cardiovascular Disease, L.K. Whittier Foundation investigator in stem cell biology and professor of anatomy at the University of California, San Francisco, discovered human adult cells could be reprogrammed to m... READ MORE
A Prescription for Financial Health
A physician examines a patient, makes a diagnosis and recommends a course of action, with the ultimate goal being a good outcome. Loft Advisors — a new wealth management firm developed as a subsidiary of First Dakota National Bank — does the same, only the patient is a physician’s financial health, the diagnosis is untapped opportunities, and the treatment plan is wise money management.
Sanford Launches Centralized Clinical Trials Website
Patients interested in participating in research can now access clinical trial information by visiting www.sanfordhealth.org/ClinicalTrials. The interactive site was created to help potential participants easily identify trials in which they might enroll, gaining access to innovative treatments and helping advance research surrounding their disease.
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Print and Digital Integration
5 Reasons to Avoid the Siren’s Song of an All-Digital Strategy
Marketers pinning their hopes to a single platform—whether print or digital—are selling themselves short. Before shifting to an all-digital strategy, consider these facts that point to the value of print as part of an integrated marketing mix.About MD News
MD News is an award-winning, custom business and practice-management publication for leading physicians and surgeons. Custom publishing is a sophisticated form of marketing that builds relationships with customers through a collection of articles, the majority of which are sponsored by select underwriters and advertisers.
Position your message in front of local MD News readers and reach top decision makers in the market. MD News magazine gives you the advantage to promote directly to your local target audience, generating strong image awareness and driving higher sales volume.